Break Out of the Job Board Rut: How to Reach 72% More Candidates

If you’re tired of seeing the same traffic and applications to your career site, you’re not alone. Many companies are stuck in a cycle of attracting the same active job seekers—people who are already looking for jobs and applying through traditional channels. While it might seem like you're doing everything right, the truth is, your current strategy is likely only reaching 28% of the total talent market.

That’s right—only 28% of workers are actively looking for jobs at any given time. That means 72% of potential candidates aren’t even seeing your opportunities because they’re not actively searching. They may be open to new opportunities, but they’re not refreshing job boards or visiting career sites on their own. If your recruitment efforts are only targeting active job seekers, you’re missing out on a massive pool of untapped talent.

The Problem with Traditional Job Site Traffic

Now, let’s talk about that 28% you are reaching. Chances are, you’re seeing the same candidates cycle through again and again. Many of them may have already applied to your company in the past, meaning you’ve already spent money to attract them once. But if they weren’t a fit then, why are you spending more resources bringing them back instead of widening your reach?

Your talent pool isn’t growing—it’s just recycling the same applicants, leading to diminishing returns on your hiring efforts. If you want to increase your hiring success, you need a way to get in front of new candidates—people who aren’t already in your system.

How Flockity Delivers 98% Net New Traffic

That’s where Flockity comes in. We specialize in delivering 98% net new traffic to career sites. That means nearly every person we bring to your career site is someone you haven’t reached before. These are fresh eyes on your job postings—people who aren’t already sitting in your ATS or appearing in your CRM.

How do we do it? By leveraging influencer marketing, social media, and strategic digital campaigns to reach passive job seekers—the ones who aren’t actively job hunting but would consider the right opportunity if it came their way. These are high-quality candidates who may not be scrolling job boards, but they’re paying attention to trusted voices in their industry.

By getting your jobs in front of new talent through fresh channels, we help you expand your audience, increase applications, and improve the overall quality of your candidate pipeline.

Stop Competing for the Same Candidates—Start Reaching the Hidden 72%

Most employers are stuck in a traffic loop, battling it out for the same 28% of job seekers. But there’s no reason to limit yourself when there’s a whole world of talent still untapped.

If you’re ready to break free from the same stale applicant pool and start attracting new, high-quality candidates, let’s talk. Flockity has the solution you’ve been looking for.

FOMO kicking in? Let’s fix that. Hit me up, and let’s bring a whole new audience to your career site.