Capturing the Attention of Job Seekers Matters

Standing out as an employer of choice is no longer a luxury but a necessity. The reality is, no one wakes up with a burning desire to check if a particular company is hiring. Instead, potential job seekers, much like consumers, need to be introduced to your employer brand and what you stand for. This introduction doesn’t just happen by chance and it doesn’t happen because of a job board; it requires a dedicated effort and strategic investment in your employer branding, and building the top of the funnel in your recruitment marketing efforts.

Consider the realm of consumer marketing. No one wakes up wanting a Halara jumpsuit until they’ve seen the ads, heard the testimonials, or seen influencers raving about it. The same principle applies to job seekers. They need to be aware of your company’s culture, values, and the unique benefits you offer before they consider you as a potential employer.

Your company’s presence in the job market is not just limited to your employer brand. It encompasses the overall awareness and visibility you create about your workplace culture and opportunities. Building this awareness involves strong SEO and SEM, content marketing, and yes, influencers. It's about reaching out to potential job seekers through various channels and ensuring that they know what makes your workplace special.

Investing in building awareness means actively promoting your company’s strengths and achievements. This could involve social media campaigns, engaging content that showcases employee experiences, participation in industry events, and partnerships with educational institutions. By doing so, you create a positive impression that goes beyond just your employer brand, making your company a recognizable and desirable option for potential job seekers. This broader awareness not only attracts top talent but also fosters a positive reputation that can lead to increased engagement and loyalty among current employees.

Allocating a portion of your budget to awareness initiatives is crucial. This could involve creating compelling content that showcases employee stories, engaging in social media campaigns, or participating in industry events and job fairs. By consistently putting your employer brand message out to the masses, you ensure that when job seekers have a bad day at work, they think of your company as a desirable alternative.

Building a strong awareness of you as an employer is not an overnight task. It requires a sustained effort and a genuine commitment to creating a positive workplace culture. But the payoff is substantial. When potential job seekers view your company as an employer of choice, you attract and retain the talent needed to drive your business forward. So, start dedicating resources to employer branding today, and watch how it transforms your hiring process and overall company reputation.