Influencer traffic + CRM = hiring magic

The journey from initial interest to successful hire can often be a complex one. This story, however, showcases the power of influencer marketing, brand awareness, and sound recruitment marketing practices transform a single click into a valuable hire.

Earlier this year, a customer ran a campaign on Flockity, targeting passive job seekers. Passive candidates, often content in their current roles, require a different approach—one that captures their attention and slowly nurtures their interest. The magic began with a single click from a candidate who came across a job on an influencer’s TikTok feed, they weren’t actively looking for a new job but was intrigued enough to engage.

This click was not an immediate conversion, but it was the beginning of a carefully crafted journey. Recognizing the potential of this candidate, our customer integrated them into their email marketing campaigns. Each email was meticulously designed to provide value, highlight the company culture, and subtly reinforce the brand’s strengths. The goal was not to push, but to build a relationship, nurturing their passive interest into active consideration.

Over the months, the emails sent by the customer to the candidate followed recruitment marketing best practices by showcased employee testimonials, insights into our company’s innovative projects, and the unique benefits offered. This consistent brand presence kept the client in the candidate's mind, gradually building trust and interest.

Eventually, this passive candidate activated from one of the emails. The initial awareness of this company as a place to work started with an influencer they trusted in an unexpected place, sparked a curiosity that ongoing efforts transformed into genuine interest.

This journey from a Flockity click to a hire exemplifies the power of brand awareness and strategic marketing. By attracting attention in unexpected places and nurturing interest over time, a deeply passive job seeker was converted into a valuable team member. This success story highlights that every interaction, even a single click, holds the potential to drive significant hiring outcomes when approached with marketing savvy and building trust.