Ready to reaching new talent? The secret: influencers

If you’re relying solely on job boards to find talent, you’re missing out on a massive segment of the workforce.

Here’s the reality: job boards only reach about 28% of the total employable market. That means most of your ads are being seen by the same pool of active job seekers—the ones already applying to your roles, and likely everyone else’s too. It’s no surprise many companies report seeing the same applicants over and over again.

But there’s a better way to tap into fresh talent.

Influencers Unlock a New Audience

Enter influencer marketing. At Flockity, we help companies reach net new talent—people who aren't actively searching job boards, but are open to the right opportunity. In fact, 98% of the traffic we drive to our customers' career sites is net new. That’s traffic from individuals who wouldn’t have found the job otherwise.

How? Because people trust the voices they follow online. Whether it’s a lifestyle creator, a military spouse, or a tech-savvy TikToker, influencers have built loyal communities. When they talk about your jobs, their audiences listen.

It’s Not Just Buzz—It’s Pipeline

Influencer marketing doesn’t replace job boards. It augments them. By filling the top of your hiring funnel with fresh faces, influencer campaigns expand your reach and make every downstream effort more effective. You still need job boards to convert interest into applications—but now you’re converting new people instead of retreading the same crowd.

The Future of Job Ads Is Personal

Influencer marketing brings a human touch to job ads. It's not a faceless listing. It’s someone your target audience relates to, telling them about a job that might be a perfect fit. That personal connection turns curiosity into clicks—and clicks into candidates.