Revolutionizing passive candidate attraction

Staying ahead of the curve in marketing is essential for brand success. According to PepperJam, a staggering 20% of brand marketers consider influencer/affiliate marketing to be their most crucial customer acquisition channel, with an additional 54% ranking it among their top three channels. This statistic underscores the growing significance of influencer marketing in the business landscape.

Recognizing the impact of successful recruitment marketing strategies borrowed from consumer marketing, the birth of Flockity marks a logical extension into the recruitment space. Flockity has seamlessly integrated influencer and affiliate marketing tactics to revolutionize the way organizations approach talent acquisition.

Consumer marketing has long been a breeding ground for successful recruitment tactics. As brands harnessed the power of influencers to connect with their target audiences, the idea of leveraging influencers in the recruitment process became a natural progression. Flockity taps into this trend, recognizing that the same principles that make influencers effective in promoting products can be applied to attract top talent.

The Flockity platform operates as a bridge between employers and influencers, creating a mutually beneficial ecosystem. Companies looking to reach new passive talent can get their jobs served up to influencers who will share the company’s jobs with their audience.

What sets Flockity apart is its ability to humanize the recruitment process. Potential candidates get an authentic glimpse into the company culture through the eyes of influencers they trust. This transparency not only attracts qualified candidates but also ensures that those who apply are more likely to be a cultural fit.

Flockity's inception reflects the evolution of recruitment strategies in sync with the changing dynamics of marketing. As influencer/affiliate marketing takes center stage in customer acquisition, Flockity pioneers the integration of these principles into recruitment, offering a fresh perspective on talent acquisition that aligns with the expectations of the modern workforce. With Flockity, the recruitment process becomes not just transactional but a genuine, human connection between employers and candidates.