Trusting Authenticity to Drive Job Traffic

Leveraging influencers has become a powerful tool for brands to drive traffic and engagement. However, for some employers, the idea of relinquishing control over their brand messaging, especially when it comes to job postings, can be nerve-wracking. The fear of not being able to control what influencers say about their company or job listings can often hinder their willingness to explore this avenue. But, embracing influencers and trusting them to create compelling content can yield tremendous benefits for brands looking to attract top talent.

First and foremost, it's crucial to understand that influencers thrive on authenticity and genuine engagement. Trying to control their content too tightly can come across as disingenuous to their audience, ultimately harming the brand's image rather than enhancing it. Instead, brands should focus on building a collaborative relationship with influencers based on mutual trust and respect.

Moreover, giving influencers creative freedom can lead to more compelling and engaging content. These individuals know their audience best and understand what type of content will drive engagement and interest. By allowing them to share their own experiences and perspectives about their profession and then tie it to job opportunities at your company, brands can tap into new audiences and generate genuine interest in their openings.

At Flockity, we know it's important for brands to connect with influencers. We provide our influencers with key information about your company and your jobs, company culture, and values to ensure that they have all the necessary context to create relevant content. The influencers at Flockity are all pre-vetted and really understand their audiences and they have a vested interest in your success. The risk is eliminated.

Ultimately, trusting influencers to create content that drives traffic to job listings is the future. Right now, you have no control over someone sharing jobs from your career site everywhere. By embracing authenticity, fostering collaborative relationships, and providing influencers with the freedom to create engaging content, brands can harness the power of influencers to attract top talent and enhance their employer brand.