Unlocking the Full Potential of the Recruiting Funnel: The Power of Awareness

In recruitment marketing and employer brand, we often focus our efforts on the later stages of the funnel—applications, interviews, and offers. However, there's an often overlooked, yet crucial, part of the funnel: awareness. This initial stage sets the tone for the entire recruitment process, and failing to invest in it means missing out on a significant portion of potential candidates.

Did you know that only 28% of people are active job seekers? This means a staggering 72% of the job-seeking market consists of passive candidates who aren't actively looking but could be open to new opportunities. By neglecting awareness strategies, you are effectively shutting the door on this vast majority.

Awareness is not just about putting your brand out there; it's about creating a lasting impression. This is where influencer marketing comes into play. By partnering with influencers who resonate with your target audience, you can amplify your reach and build trust with potential candidates. Influencers have the power to humanize your brand and showcase what it's like to work at your company in an authentic way.

Imagine an influencer sharing their experience at your company, highlighting your culture, values, and the exciting projects they work on. This not only attracts passive candidates but also builds a positive image of your brand in the minds of active job seekers. When these candidates are ready to make a move, your company will be top of mind.

Moreover, influencer marketing can help you tap into diverse talent pools that traditional recruitment methods might miss. It’s about creating a buzz and keeping your brand relevant in the conversations that matter.

In conclusion, awareness is a critical yet often ignored part of the recruiting funnel. By leveraging influencer marketing, you can unlock this potential, ensuring you engage with both active and passive candidates, and ultimately, build a stronger, more diverse talent pipeline. Don't miss out on the opportunity to connect with the 72%—start investing in awareness today.