The secret to net new job seekers: Influencers
The modern recruitment landscape presents unique challenges, particularly when it comes to reaching and engaging fresh talent pools. Companies often find themselves reviewing applications from the same candidates repeatedly, a phenomenon that underscores a deeper issue: the saturation of local talent markets.
A telling example comes from Amazon's experience a few years ago. The tech giant reported that it had essentially exhausted the available talent in several of its warehouse markets. This scenario highlights a critical need for innovative approaches to attracting new candidates, especially in regions where job openings far outstrip the number of potential new hires.
One solution that has emerged as a game-changer is leveraging influencers to share job opportunities. This strategy can expand your reach beyond traditional job boards and local recruitment channels, tapping into broader and more diverse networks of potential candidates. Influencers, with their established audiences, can bring your job postings to people who might not be actively seeking new roles but could be persuaded by a compelling opportunity.
Enter Flockity, a platform designed to harness the power of influencer marketing for recruitment purposes. By partnering with influencers, Flockity helps ensure that your job openings are seen by fresh eyes, driving an impressive 98% net new traffic to your career site. This approach not only diversifies your applicant pool but also infuses it with new energy and perspectives that might otherwise be missed.
While it's essential to address immediate hiring needs, it's equally important to think long-term. Building a robust recruitment strategy that continually sources new talent will keep your company competitive in an ever-evolving job market. Leveraging influencer networks through platforms like Flockity is a forward-thinking solution that can help mitigate the repetitive applicant issue, ensuring your talent pipeline remains dynamic and diverse.
By adopting innovative recruitment methods, companies can break free from the cycle of repeated applicants and foster a more vibrant and varied workforce.